Why Do You Need a Copywriter, Anyway?
Why do you need a copywriter, anyway?
Chiefly, to save you time.
Not so you can sit on the sofa drinking tea and chomping your way through half a pack of biscuits (although this is, without doubt, a worthwhile use of time.) But so that you can divert more of your time to running your business, while knowing your copy is being taken care of.
Not to mention you’ll reap all the rewards without needing to write a single word yourself. What’s not to love?
Hiring a freelance copywriter allows you to actively market your business in all sorts of valuable ways while you focus on other areas of your business. So whether you need someone to write your website content, assist with your advertising, run your social media, or compile regular blogs, hiring an experienced copywriter to graft the gritty part means you’ll be getting far more than just writing.
You may be worried about the cost to hire a copywriter, but the potential profit good writing can bring to your business far exceeds this. An experienced copywriter knows how to write the right lingo and brandish the best tactics to make your website, ad, description or article stay on top of current trends.
In other words, we write words that work.
Still wondering why you should get a copywriter on board?
Increase Traffic
Many copywriters know SEO (Search Engine Optimisation) “white hat” techniques which means they can tailor your website or blog articles, often helping to double, triple, even quadruple your traffic! That’s not all.
There’s a knack to implementing smart SEO while also nailing a voice that appeals to your human audience. After all, getting search engines to favour your website is crucial, but the potential benefits can backfire if it sounds like a bot wrote it. Hiring content writing services from an established copywriter will mean you get the best of both, to appeal to your human audience and optimise your content for search engine performance.
A Fresh Pair of Eyes
You may think you or someone in the business would be best suited to writing about it, but this can be more of a burden. A professional copywriter will be able to analyse your business without bias, and their objective position means they're better placed to produce copy which appeals to other “outsiders”.
Smart Brand Identity
Choosing a copywriter to work closely with your startup or company can not only help you to build your brand identity if you’re yet to establish one, but can also help to maintain continuity of your brand identity in all of your copy material. Seamless brand continuity is essential as it helps to secure a firm, instantly recognisable impression in the minds of others.
Most copywriters have dabbled in many different mediums, meaning you can usually use the same copywriter on everything from your brand name and web content to your brochures, press releases, and email campaigns, which is not only convenient for you but also the best way to make sure your brand continuity is clear throughout.
Social Media Made Simple
Trying to stay on top of your Twitter, Facebook feed, or Instagram can be hard work if you’ve got more pressing day-to-day priorities. However, the benefits of Social Media for businesses can be a total game changer. Staying active on social media sites can dramatically increase your reach, encourage engagement and at its simplest, let people know you’re still in business! If you’re an ethical business, or non-profit, social media is one of the best ways to spread your message and attract potential donors. Who knows, you might even be one of the lucky business who sees one of their posts go viral.
Make Your Products Pop
Products are surprisingly more sellable when paired with great copy. Written well, your product names and product descriptions will support an altogether more seamless sense of branding throughout your site and add serious personality to your products, helping to boost sales.
Adding SEO to this written mix is also a wise idea, as SEO product titles and SEO product descriptions provide the double benefit of enhancing the appeal of your products as well as optimising descriptions for search engine performance.
Advertising that Gets Results
Despite usually requiring far fewer words, conceptual copywriting for advertising or tag lines is crucial. It might seem surprising, but a simple word or one-liner alone has the power to steer your brand or business to peak success or bottom of the pile. For this reason, it (quite literally) pays to hire a conceptual copywriter with experience of crafting effective advertising copy.
In the same way, sending email campaigns to your customers is pointless if no one’s bothering to open them. A professional copywriter will be able to craft copy specifically designed to increase your open and click-through rates on email campaigns, so you’ll see a measurable effect.
No More Forgetting to Blog
Posting regular blogs, case studies or articles on your business website is incredibly valuable. Weekly or fortnightly blogs, for example, can help to more regularly engage your target audience on the latest industry topics or keep them up to date with what your business is up to, in turn driving more traffic to your site. Regular blog posting is also an excellent way to promote products or ideas, link back to web pages or past blogs and keep your brand or business fresh in the mind of target audiences and potential clients.
So, now you know why you need a copywriter, the next question is how do you choose a good copywriter?